Great PR is all about shaping awareness and perceptions.
We achieve this by cultivating editor relationships, generating interesting product / company news, writing and placing insightful feature stories and technical articles, preparing and managing dynamic e-mail blasts, conducting special events, and more.
We purposefully provide editors with what they like to publish. In fact, most of the time our content is used verbatim.
Our PR success also lies in the ability to employ creative packaging or positioning to get these messages noticed and used.
According to our clients (and our ROI measurements) we’re very successful at providing highly effective PR programs.